Copywriter Volunteer Work
During COVID-19, I helped the Nevada non-profit - Forgotten Not Gone back (FNG). They needed help with making a compelling copy to inform and motivate their community to take action by purchasing a specialty DMV license plate. I wrote a well-written and persuasive copy for FNG; examples include a web page copy, social media ads, and fundraising/promotional materials. My messaging was consistent with brand identity, FNG public relations strategy, and communications objectives. By doing this project, I helped FNG save $4,212!
WEBSITE PAGE COPY
Headline = YOUR PLEDGE & COMMITMENT SUPPORTS VETERAN SUICIDE PREVENTION
Subheadline = Support Forgotten Not Gone in our mission of STOMPING OUT VETERAN SUICIDE! Sign our petition and pledge your support! Too many Veterans isolate and shut off the outside world until it is too late. With just a $5 pledge, you can have a significant impact on a veteran's life.
<<<<<IMAGE>>>>> ON THE SIDE
Body Copy = We’re not government funded. We rely on supporters like you to support the programs that make the most significant difference in veterans’ lives! We are asking supporters to make a $5 pledge to purchasing our Forgotten Not Gone Branded DMV Specialty License plate! When you pledge to purchase, you also get to vote for favorite Forgotten Not Gone DMV Specialty License plate!
Boiler = We are Veterans inspiring Veterans to #GetOutTheDamnHouse, escape the isolation that physical and mental pain may cause us to find comfort in. Be a part of breaking the stigma for veterans. A 100% of the proceeds generated from your commitment will fund our mission of STOMPING OUT VETERAN SUICIDE!
DONATION LINK COPY
Headline = JOIN OUR MISSION!
Subheadline = We are asking supporters to make $5 pledge to purchasing our Forgotten Not Gone Branded DMV Specialty License plate! When you pledge to purchase, you also get to vote for your favorite Forgotten Not Gone DMV Specialty License plate!
Boiler = JOIN US IN STOMPING OUT VETERAN SUICIDE!
EMAIL SUBSCRIBER DONATION LINK COPY
Headline = NEVADA VETERANS NEED YOU
Subheadline = WILL YOU HELP?
<<<<<IMAGE>>>>>
Body Copy =
Dear Subscriber Name,
Too many Veterans isolate and shut off the outside world until it is too late. They lose structure, and comradery when transitioning back into civilian society. We see too often veterans lost and steering away from one another.
From fighting for our country to fighting to finding the will to stay alive, veteran have diferent battle when they come home. We are here for our veterans mentally and physically. We’re not a government agency. We rely on supporters like you to fund the programs that make the biggest difference for our veterans.
Subscriber Name, will you act now to stomp out veteran suicde with a $5 pledge to purchasing our Forgotten Not Gone Branded DMV Specialty License plate! (Link to Donation page )When you pledge to purchase, you also get to vote for your favorite #FNG Specialty License Plate!
Boiler = JOIN THE MISSION,
Forgotten Not Gone Family
